This is a popular design for tattoos for women who want a whimsical and feminine design. Many tattoo shops have several designs of fairies because of this popularity. Some images have fairies with hearts or other objects clutched in their arms, representing a loved one of the customer perhaps.
For many years getting a fairy tattoo has meant good luck for many people who believe in such things. This is because the creatures have always been associated with magic and luck. There are many tales that mention fairies prominently throughout, and this is another reason why so many people like the image of a fairy tattoo.